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The System Journal

Hey, I’m Elizabeth.
I know what it’s like to feel stretched thin: juggling sales, marketing, operations, and team issues all at once. That’s why I write The System Journal, a personal letter for founders who want to build systems, processes, and accountability into their business. Each week, you’ll get practical strategies and lessons to grow smarter, not busier.

Subscribe for your weekly letter

A weekly letter helping founders stay accountable, systemize their business, and achieve sustainable growth.

How to create content that resonate with people in a scalable way and without burnout?

How to create content that resonate with people in a scalable way and without burnout?

I used to think the problem was my writing skills, my topic choices, or my timing. I'd analyze every metric, tweak every headline, and try every growth hack on the internet. But after years of frustration, I finally realized something ...

Nov 8, 2025

Why 87% of strategic plans fail (and what your competitors aren't doing)

Why 87% of strategic plans fail (and what your competitors aren't doing)

Most companies do strategic planning exactly the same broken way. Let me show you what's happening...

Nov 6, 2025

The System Journal

A personal letter for founders who want to build systems, processes, and accountability into their business. Each week, you’ll get practical strategies and lessons to grow smarter, not busier

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